Brad Nierenberg is President / CEO and founder of RedPeg Marketing, a nationally respected, fullan -service, integrated agency specializing in highly targeted marketing. RedPeg’s team of passionate experiential marketers serve as counsel for brands looking to create campaigns that drive a relationship with their consumers and produce high impact results.
Brad’s list of professional accomplishments matches RedPeg’s. Winning Workplaces named him as a Best Boss, and he serves as a sought-after editorial resource in the marketing trades as well as the national media. Brad’s articles and his views on marketing have appeared in The Wall Street Journal, Fast Company, Brandweek, Inc. Magazine, Entrepreneur, The Washington Post, Washington Business Journal, Auto Dealer Monthly, and Nightclub & Bar.
In the financial services space, Brad has designed brand-building experiential campaigns for GEICO, Chase, Citi, GE Financial and many others. Brad and the RedPeg team have also created award-winning programs for Bacardi USA, Economic Development of Texas (Texas Tourism), Cadillac, Gaylord Hotels, and Rosetta Stone.
Specialties: experiential marketer, experiential marketing, integrated marketing, consumer promotions, program management, data capture, advertising, marketing strategy, sponsorship strategy, marketing plans, event production, event design, venue strategy, sports marketing, concept writing, copywriting, infographics, creative strategy, social media design, social media marketing, mobile apps, augmented reality, promotional sites, text promotions, sampling, guerrilla marketing, brand ambassador training, market expertise, branding, relationship marketing, customer retention
April 1995 – Present (21 years 1 month)
Brad has leveraged 25 years of experience in event and experiential marketing to make RedPeg an award-winning independent agency. Through Brad’s leadership, RedPeg has earned top-25 ranking in Promo Magazine’s Promo 100, top ranking in Inc. Magazine 500, multiple Ex and Promo Awards, and a Best Place to Work honor from Washingtonian Magazine. And he earned a cover feature on Fortune Small Business Magazine as a Best Boss.
RedPeg touches millions of our clients’ customers and prospects every year. We gather insights, trends in the field and deliver them back to our clients and help them make strategic business decisions, which connect their brand to consumers and [in turn] grow their bottom line. With our innovative digital work, we deliver life programming that fosters passion for brands that consumers never previously considered.